Beissenova M.U. was born on May 7, 1956. In 1973, she graduated from the M. Auezov School in Shymkent. In 1979, she completed her studies at TashPI (Polytechnic Institute) with a degree in Engineering Economics. From 1979 to 1981, she worked as an engineer-economist at Chimkentselstroy No. 25. From 1981 to 1983, she was a postgraduate student at the Institute of Cybernetics with the Computing Center of the Academy of Sciences of the Republic of Uzbekistan. In 1989, she defended her Candidate of Sciences (PhD equivalent) dissertation in the specialty 05.13.10 – Management in Social and Economic Systems (Economics). From 1993 to 2014, she served as Head of the Departments of Entrepreneurship and Commerce, Marketing and Commerce, Marketing, and Economics at M. Auezov South Kazakhstan State University. From 2015 to 2022, she worked as a professor at the Departments of “Management” and “Tourism and Hospitality” at M. Auezov South Kazakhstan State University. Since September 1, 2022, she has been working at Al-Farabi Kazakh National University, at the Department of “Business Technologies.”